Introverts You Can Build Your Own Brand!

The following excerpt comes from HBR and author DORIE CLARK

Three Ways Introverts Can Build Their Personal Brands

While many ways to establish your brand are weighted toward extroverts — taking leadership roles in professional associations, starting a conference, or embracing public speaking, for example — introverts, too, can build connections and develop their personal brands while respecting their natural tendencies.

  • Social media. This is an area where introverts, who thrive on quiet contemplation, have an advantage. By writing a blog, for example, you can take time to formulate your thoughts and engage in real dialogue on social networks around the strength of your ideas.
  • One-on-one connections. If you’re more comfortable socializing one-on-one than in bigger groups, become a connector one person at a time. Ask a new person from a different office or department to lunch once a week, and you’ll build a robust network on your own terms.
  • Subtle cues. Small things can establish your personal brand without a word: simply placing diplomas or awards on your office walls can reinforce your expertise to others.

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